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in little united states? >> still only about 30% in most doctors offices and part of the challenge is my friend dr. dean, we don't practice evidence-based medicine, we practice reimbursement based medicine for those doctors that didn't grow up on ipads it's easier to scribble a note down and see your information. it's starting to shift par sh*eu partially through obama incentive they are paying to shift to electronic. enabling to do it online for free on the web and that shift starting to happen. and that creates this new opportunity to have the power of not just medical information and data, to make it useful to the clinician and patient to give new visibility. electronic medical record should be electronic medical system and that's why in of these incentives have been in place to move the shift. once the incentive is there it's easier if doctors to do it the old fashioned way. >> gavin: once you have the actual data, health history it's more than just a way of having a virtual file cabinet. it can be used in what ways to make
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